Know your guests. Bring them back.

A restaurant CRM built from real visits: preferences, allergies and spend come from bookings and bills. Loyalty points and email campaigns work from the same profile, so nobody keeps a second list.

Guest profiles from real visits
Aurora Table · demo restaurant · October 2026
  1. 17:30

    The host opens tonight's list. A regular's profile shows her shellfish allergy, her preferences and her last visits.

  2. 22:05

    She pays. Points for the amount she paid go on her membership, and she moves up to Silver.

  3. 10:00

    The next morning a review request goes out. Her star rating and a private note reach the team.

01

Guest profiles from real visits

Every booking, visit and payment builds the profile. The team sees preferences and allergies before the guest sits down, and you see who comes back and what they spend.

  • Preferences and allergies as clear tags
  • Visit history and spend per guest
  • VIP mark for regulars
  • GDPR export and anonymisation
Guest profiles from real visits
Aurora Table · demo restaurant · October 2026
02

A loyalty programme for restaurants

Guests join automatically when your programme is active. They earn points on what they pay, move through Bronze, Silver, Gold and Platinum, and claim rewards on the bill.

  • Points on paid spend, not tips
  • Discounts or a free dish as rewards
  • Rewards claimed when paying
  • One programme across your restaurants
03

Email that brings guests back

Start from ready campaigns for welcome, birthday, win-back and review requests, or write your own sequence with the step builder. Every subscriber confirms by double opt-in first.

  • One-off emails with a recipient check
  • Contact lists and a signup form
  • Up to ten emails per campaign
  • Bookings and visits counted per campaign
Email that brings guests back
Aurora Table · demo restaurant · October 2026
04

Guest replies kept with the booking

When a guest answers a booking email, the reply lands on the booking and in the communication centre. Templates keep confirmations and reminders in your restaurant's own words.

  • Replies stored with the booking
  • Email and SMS templates
  • Quiet hours respected
  • Consent checked before every send

Everything included

What is on this part of the menu

Included in the plan, together with every other module.

  • Guest profiles with preferences and allergies
  • Visit history, spend and VIP mark
  • GDPR export, anonymisation and deletion
  • Loyalty tiers from Bronze to Platinum
  • Points, rewards and redemptions at payment
  • Welcome, birthday, win-back and review campaigns
  • One-off emails and custom sequences
  • Contact lists, signup form and contact export
  • Double opt-in with recorded consent
  • Private review feedback from guests
  • Booked and visited counts per campaign
  • Guest replies in the communication centre

Questions

Guests & marketing

What does the restaurant CRM in Mesa Central do?

It keeps one profile per guest, built from their bookings, visits and payments. Your team sees preferences and allergies during service, and you can see who returns and what they spend.

How does the loyalty programme for restaurants work?

Guests are enrolled automatically when the programme is active and earn points on the amount they pay, not on tips. You set the tier thresholds and the rewards, and guests claim rewards when they pay.

How do you handle consent for marketing emails?

Every subscriber confirms by double opt-in, and the wording they agreed to is stored with the time. Each email carries your postal address and an unsubscribe link, and an opt-out stays in place even after the guest is deleted.

Can we export our contacts?

Yes. Owners and managers can export the restaurant's contacts as a CSV file at any time, with each guest's consent status and the lists they are on.

Give your regulars a reason to return

Join the waiting list. Selected restaurants try new features, share feedback and take part in the evolution of Mesa Central.

Is your restaurant currently operating?

No obligation. Your details are only used to review your request.